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What our customers are saying:

The London Wine Cellar

130 Petherton Road, London

5.0 669 reviews

Trevenen morris-grantham★★★★★a week ago
I had a great experience selling my wine through the London Wine Cellar. The whole process was very easy and professional. Through their website I quickly received a quote for my wine and once I accepted their offer they took delivery of … More the wine and transferred the agreed payment to my account in a timely manner. Any doubts or questions I had during the process were quickly responded to by a polite and professional team. I can highly recommend the service provided by The London Wine Cellar.
Susan Hudson★★★★★6 months ago
I dealt with Harry and Will at The London Wine Cellar and it was such a pleasurable experience. Nothing was too much trouble and the process to both value, collect and pay for our wines was smooth, efficient and friendly. They are outstanding … More when it comes to wine & spirits knowledge and the service is the best I have received in a long time. I will return in a heartbeat and also would recommend 10/10 to anyone wanting to sell or buy wines and spirits. Thank you and hope to do use again in the future!
Rajiv Mohindra★★★★★a week ago
Extremely fair price offered for my champagne. Very prompt, easy service. Collection was convenient and payment was made within 24 hours. I highly recommend London Wine Cellar and will certainly be using them again in the future!
David Glyn-Jones★★★★★5 months ago
I have been extremely impressed with the high-quality service I received from Will at The London Wine Cellar. From start to finish, he was courteous and helpful, making our transaction extremely easy. From the valuation, through collection … More to payment the whole process was handled very professionally and I would recommend the company to anyone with fine wine or champagne to sell.
Susie Watchorn★★★★★6 months ago
Very easy selling our wine through London Wine Cellar - prompt quote and collection of our wine was speedy and friendly. I was positively surprised at how quickly the money was paid into my account! All in all a very good experience and … More we would certainly use them again.
SirTKhotmail★★★★★9 months ago
Excellent transaction, all went very smoothly with great communication by phone and email. Quote was almost immediate and a fair price offered. The Wine Society were a bit slow at their end but once the wine was delivered payment to me … More was immediate. Will definitely use again.

Sell wine online

Name: The London Wine Cellar
Address: 130-132 Petherton Road, London, N5 2RT
Telephone: 020 7377 8097

The London Wine Cellar was founded in 2013 with the sole purpose to value and purchase Fine Wines and Spirits. Since then, we have worked with thousands of individual clients worldwide and facilitated the outright purchase of over £40million of fine wine & spirits.

Transparency is at our very core. Not only do we offer upfront liv-ex data through our free online valuation tool but we proudly offer to Beat Any Price you may have been offered elsewhere, ensuring our clients always achieve the best possible price when selling their fine wine or fine spirit collection.

At The London Wine Cellar we are Buyers, Not Brokers. When you combine this with our price beat guarantee it really is the perfect storm and its why our clients always experience a seamless service without broken promises.

We take great pleasure in making something that seems complicated simple. Our fully insured market leading logistics solutions make trading in a sometimes daunting, fragile product, stress free.

Most importantly, this dedication to fair and transparent purchasing partnered with our willingness to go above and beyond to meet clients’ individual needs means that we’ve built an impeccable reputation along the way. Seeing a huge proportion of our business coming from repeat customers.

For your free valuation call 020 7377 8097, email wine@thelondonwinecellar.com , whatsapp 07920442230 or use our free online wine valuation tool.

Sell Whisky Online

The London Wine Cellar is passionate about rare Whisky and rare spirits.

We make selling your spirits simple by offering competitive cash offers without hidden fees or commissions, ensuring that our clients achieve the best price without the hassle or uncertainty of an auction.

We offer auction hammer prices for rare bottles and will beat any genuine cash offer you may have received elsewhere.

Click here to upload details of your collection

Our 3 step buying process

Selling your wine and spirits with The London Wine Cellar couldn't be simpler.

1
Request a valuation

Our clients are spoilt for choice!

Fill in, or upload your list to our
Valuation form
Email your list to
wine@thelondonwinecellar.com
Send us a picture of your bottles or list via
WhatsApp
Or of course give call us on
020 7377 8097

Valuations are returned within 24 hours.

2
Collection or transfer

In bond stock
One of our friendly team will walk you through how to instruct your bonded warehouse to deliver to our bonded account.

Wines stored at home
We will arrange a time window that suits you for collection by one of our team or hand-picked couriers. Free collection is available nationwide for goods valued over £200.00.

3
Get paid

The London Wine Cellar operates the fastest payment terms in the trade. We can pay as soon as we have received and seen the stock.

In bond stock
Payment on receipt of condition reports.

Wines stored at home
Payment within 3 working days of the collection point.

London drop-in
Instant payment applies for stock brought to our London drop-in centre.

What we stand for

Honesty, transparency and simplicity are at the heart of our business. We think wine selling should be safe and accessible for everyone, whether you want to cash in a single £100 bottle of champagne or release equity from a £1 million portfolio of fine wines. We implement a straightforward and efficient selling process, enabling clients to always achieve a great price and swift payment for their goods. Most importantly, we want to make things simple and completely hassle free.

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“ The whole process from start to finish was handled in a most professional way. Prompt communication, fair price and fast payment. Great company! ”

Read our reviews →

Barbaresco
Barolo
Bordeaux
Brunello
Burgundy
Champagne
United States

View the wines that we buy →

Why sell with us?

1 Authority and expertise

Our team have decades worth of wine and spirit buying experience between us. We keep abreast of trends in the industry, understand the current market value of your wines and take pride in each valuation. Importantly, we don’t use automated processes to assess the value of your wine and never rely solely on other people’s data.

2 Efficiency and simplicity

With us you can receive a valuation to sell your wine online, using our contact form, via WhatsApp or in person. 95 percent of valuations will be made the same day, and even very large lists will take no more than 48 hours. If we cannot visit ourselves, we only ever send specialist wine couriers to collect your wines or spirits, and you’ll always receive payment the moment we have inspected the goods, in many cases the very same day.

3 We don’t cherry pick

It isn’t uncommon to receive a glossy proposal from a wine company to buy your entire cellar, enticing you in with great values next to all cases, but then when it comes to the transaction, the gems sell quickly but the chaff just sits there, eventually having to be repriced in the hope of getting a sale. In contrast, we are clear about wines that we cannot buy, and also which wines are tougher sales; making realistic cash offers rather than high-broking prices that never materialise.

4 Competitive pricing

We are passionate about valuing your wines and spirits and getting you a fair price. What’s more, the price we quote for your wines is the net amount you will receive. Unlike other wine dealers, there are no hidden costs and once we have seen the condition of your case or bottles the price is never subject to "negotiation" later on.

5 Convenient valuation and swift payments

We make it easy for you to get in touch with queries about the value of your wines; with our quick online form, or you can even WhatsApp us a photograph of your bottles for a valuation within minutes. Our London-based drop in centre enables you to bring your wines and spirits to us directly in order to receive instant payment there and then.

6 Innovative and customer focused service

The London Wine Cellar is one of very few companies that outrightly purchase both wine and spirits and that can facilitate purchases of all sizes, up to and over £1 million on immediate settlement terms. We’re committed to finding a wine-selling or spirit-selling solution that works for you, whatever your unique requirements. In many cases, especially with higher value collections, we will send out one of our experts to quality-check your wine or spirits on site in person, in which case it’s possible for us to transfer your payment instantly, before we even load the van.