Unlock the value of your cellar
What our customers are saying:
Sell wine online
The London Wine Cellar was founded in 2013 with the sole purpose to value and purchase Fine Wines and Spirits. Since then, we have worked with thousands of individual clients worldwide and facilitated the outright purchase of over £40million of fine wine & spirits.
Transparency is at our very core. Not only do we offer upfront liv-ex data through our free online valuation tool but we proudly offer to Beat Any Price you may have been offered elsewhere, ensuring our clients always achieve the best possible price when selling their fine wine or fine spirit collection.
At The London Wine Cellar we are Buyers, Not Brokers. When you combine this with our price beat guarantee it really is the perfect storm and its why our clients always experience a seamless service without broken promises.
We take great pleasure in making something that seems complicated simple. Our fully insured market leading logistics solutions make trading in a sometimes daunting, fragile product, stress free.
Most importantly, this dedication to fair and transparent purchasing partnered with our willingness to go above and beyond to meet clients’ individual needs means that we’ve built an impeccable reputation along the way. Seeing a huge proportion of our business coming from repeat customers.
For your free valuation call 020 7377 8097, email email@example.com , whatsapp 07920442230 or use our free online wine valuation tool.
Sell Whisky Online
The London Wine Cellar is passionate about rare Whisky and rare spirits.
We make selling your spirits simple by offering competitive cash offers without hidden fees or commissions, ensuring that our clients achieve the best price without the hassle or uncertainty of an auction.
We offer auction hammer prices for rare bottles and will beat any genuine cash offer you may have received elsewhere. Click here to upload details of your collection
What we stand for
Honesty, transparency and simplicity are at the heart of our business. We think wine selling should be safe and accessible for everyone, whether you want to cash in a single £100 bottle of champagne or release equity from a £1 million portfolio of fine wines. We implement a straightforward and efficient selling process, enabling clients to always achieve a great price and swift payment for their goods. Most importantly, we want to make things simple and completely hassle free.
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“ The whole process from start to finish was handled in a most professional way. Prompt communication, fair price and fast payment. Great company! ”
Read our reviews →
1 Authority and expertise
Our team have decades worth of wine and spirit buying experience between us. We keep abreast of trends in the industry, understand the current market value of your wines and take pride in each valuation. Importantly, we don’t use automated processes to assess the value of your wine and never rely solely on other people’s data.
2 Efficiency and simplicity
With us you can receive a valuation to sell your wine online, using our contact form, via WhatsApp or in person. 95 percent of valuations will be made the same day, and even very large lists should take no more than 48 hours. If we cannot visit ourselves, we only ever send specialist wine couriers to collect your wines or spirits, and you’ll always receive payment the moment we have inspected the goods, in many cases the very same day.
3 We don’t cherry pick
It isn’t uncommon to receive a glossy proposal from a wine company to buy your entire cellar, enticing you in with great values next to all cases, but then when it comes to the transaction, the gems sell quickly but the chaff just sits there, eventually having to be repriced in the hope of getting a sale. In contrast, we are clear about wines that we cannot buy, and also which wines are tougher sales; making realistic cash offers rather than high-broking prices that never materialise.
4 Competitive pricing
We are passionate about valuing your wines and spirits and getting you a fair price. What’s more, the price we quote for your wines is the net amount you will receive. Unlike other wine dealers, there are no hidden costs and once we have seen the condition of your case or bottles the price is never subject to "negotiation" later on.
5 Convenient valuation and swift payments
We make it easy for you to get in touch with queries about the value of your wines; you can use our quick online form, upload your own list, drop us an email or you can even use WhatsApp to share a photograph of your bottles for a swift and accurate valuation. Our London-based drop in centre enables you to bring your wines and spirits to us directly in order to receive same day payment there and then.
6 Innovative and customer focused service
The London Wine Cellar is one of very few companies that outrightly purchase both wine and spirits and that can facilitate purchases of all sizes, up to and over £1 million on immediate settlement terms. We’re committed to finding a wine-selling or spirit-selling solution that works for you, whatever your unique requirements. In many cases, especially with higher value collections, we will send out one of our experts to quality-check your wine or spirits on site in person, in which case it’s possible for us to transfer your payment instantly, before we even load the van.