Unlock the value of your cellar

What our customers are saying:

The London Wine Cellar IconThe London Wine Cellar

130 Petherton Road, London

5.0 364 reviews

  • AvatarEmma Jones★★★★★2 weeks ago
    Great service!
    After being emailed a quote and agreeing price I was swiftly contacted to arrange pick up by a courier. Money was in the bank the next day.
    Would definitely use again.
  • AvatarKev Wright★★★★★2 weeks ago
    Totally effortless experience.. First time I’ve sold wine and would definitely use these guys in the future. Complete professionalism throughout. Mostly dealt with Will who stayed in constant contact making everything a smooth transaction. … More 10/10👍
  • AvatarJamie Robinson★★★★★3 weeks ago
    I reluctantly had to sell a very large collection of wines due to house move and was incredibly impressed with Tim and Harry. Very professional, prompt and valued the entire cellar, taking most of what wasn't sold to friends. I would … More highly recommend for anyone looking to sell/downsize their wine collection
  • AvatarDAVID SULLY★★★★★a month ago
    What a great company to deal with. My first point of contact was Tim who was totally professional , came back almost immediately with an offer for the wines I was selling & we agreed a price. He then passed me onto Will who dealt very … More efficiently with collection of some of the wines from The Wine Society & 1 case from my home. Everything went very smoothly, I was kept informed at each stage and payment was very quick within hours of the wine reaching The London Wine Cellar.
    I cannot recommend this Company more highly they are just superb at what they do, will most certainly contact them in the future when we decide to downsize our cellar again.
  • AvatarRobert Jeens★★★★★a month ago
    I was very pleased with the excellent service provided. Unfortunately one of the old bottles that I was selling was damaged after collection and, as a very inexperienced seller, I had failed to take the right photos. The company handled … More the matter very professionally and generously settled as per our original agreement and accordingly they get my strong recommendation..
  • AvatarLouisa mcCourt★★★★★2 months ago
    Fantastic company! They quoted a fair price on my wine and the ability to contact them via WhatsApp is amazing as I could send them photos and get their advice. Highly recommend.

Sell wine online

The London Wine Cellar was founded in 2013 with the sole purpose to value and purchase Fine Wines and Spirits. Since then, we have worked with thousands of individual clients worldwide and facilitated the outright purchase of over £40million of fine wine & spirits.

Transparency is at our very core. Not only do we offer upfront liv-ex data through our free online valuation tool but we proudly offer to Beat Any Price you may have been offered elsewhere, ensuring our clients always achieve the best possible price when selling their fine wine or fine spirit collection.

At The London Wine Cellar we are Buyers, Not Brokers. When you combine this with our price beat guarantee it really is the perfect storm and its why our clients always experience a seamless service without broken promises.

We take great pleasure in making something that seems complicated simple. Our fully insured market leading logistics solutions make trading in a sometimes daunting, fragile product, stress free.

Most importantly, this dedication to fair and transparent purchasing partnered with our willingness to go above and beyond to meet clients’ individual needs means that we’ve built an impeccable reputation along the way. Seeing a huge proportion of our business coming from repeat customers.

For your free valuation call 020 7377 8097, email wine@thelondonwinecellar.com , whatsapp 07920442230 or use our free online wine valuation tool.

Sell Whisky Online

The London Wine Cellar is passionate about rare Whisky and rare spirits.

We make selling your spirits simple by offering competitive cash offers without hidden fees or commissions, ensuring that our clients achieve the best price without the hassle or uncertainty of an auction.

We offer auction hammer prices for rare bottles and will beat any genuine cash offer you may have received elsewhere.

Click here to upload details of your collection

Our 3 step buying process

Selling your wine and spirits with The London Wine Cellar couldn't be simpler.

1
Request a valuation

Our clients are spoilt for choice!

  1. Fill in, or upload your list to our
    Valuation form
  2. Email your list to
    wine@thelondonwinecellar.com
  3. Send us a picture of your bottles or list via
    WhatsApp
  4. Or of course give call us on
    020 7377 8097

Valuations are returned within 24 hours.

2
Collection or transfer

In bond stock
One of our friendly team will walk you through how to instruct your bonded warehouse to deliver to our bonded account.

Wines stored at home
We will arrange a time window that suits you for collection by one of our team or hand-picked couriers. Free collection is available nationwide for goods valued over £200.00.

3
Get paid

The London Wine Cellar operates the fastest payment terms in the trade. We can pay as soon as we have seen the stock.

In bond stock
Payment on receipt of condition reports.

Wines stored at home
Payment within 72 hours of the collection point.

London drop-in
Instant payment applies for stock brought to our London drop-in centre.

What we stand for

Honesty, transparency and simplicity are at the heart of our business. We think wine selling should be safe and accessible for everyone, whether you want to cash in a single £100 bottle of champagne or release equity from a £1 million portfolio of fine wines. We implement a straightforward and efficient selling process, enabling clients to always achieve a great price and swift payment for their goods. Most importantly, we want to make things simple and completely hassle free.

Receive a wine valuation

“ The whole process from start to finish was handled in a most professional way. Prompt communication, fair price and fast payment. Great company! ”

Read our reviews →

  • Barbaresco
  • Barolo
  • Bordeaux
  • Brunello
  • Burgundy
  • Champagne
  • United States

View the wines that we buy →

Why sell with us?

1 Authority and expertise

Our team have decades worth of wine and spirit buying experience between us. We keep abreast of trends in the industry, understand the current market value of your wines and take pride in each valuation. Importantly, we don’t use automated processes to assess the value of your wine and never rely solely on other people’s data.

2 Efficiency and simplicity

With us you can receive a valuation to sell your wine online, using our contact form, via WhatsApp or in person. 95 percent of valuations will be made the same day, and even very large lists will take no more than 48 hours. If we cannot visit ourselves, we only ever send specialist wine couriers to collect your wines or spirits, and you’ll always receive payment the moment we have inspected the goods, in many cases the very same day.

3 We don’t cherry pick

It isn’t uncommon to receive a glossy proposal from a wine company to buy your entire cellar, enticing you in with great values next to all cases, but then when it comes to the transaction, the gems sell quickly but the chaff just sits there, eventually having to be repriced in the hope of getting a sale. In contrast, we are clear about wines that we cannot buy, and also which wines are tougher sales; making realistic cash offers rather than high-broking prices that never materialise.

4 Competitive pricing

We are passionate about valuing your wines and spirits and getting you a fair price. What’s more, the price we quote for your wines is the net amount you will receive. Unlike other wine dealers, there are no hidden costs and once we have seen the condition of your case or bottles the price is never subject to "negotiation" later on.

5 Convenient valuation and swift payments

We make it easy for you to get in touch with queries about the value of your wines; with our quick online form, or you can even WhatsApp us a photograph of your bottles for a valuation within minutes. Our London-based drop in centre enables you to bring your wines and spirits to us directly in order to receive instant payment there and then.

6 Innovative and customer focused service

The London Wine Cellar is one of very few companies that outrightly purchase both wine and spirits and that can facilitate purchases of all sizes, up to and over £1 million on immediate settlement terms. We’re committed to finding a wine-selling or spirit-selling solution that works for you, whatever your unique requirements. In many cases, especially with higher value collections, we will send out one of our experts to quality-check your wine or spirits on site in person, in which case it’s possible for us to transfer your payment instantly, before we even load the van.
  • Armagnac
  • Calvados
  • Chartreuse
  • Cognac
  • Rum
  • Vermouth
  • Whisky

View the spirits that we buy →