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What our customers are saying:

The London Wine Cellar IconThe London Wine Cellar

130 Petherton Road, London

5.0 812 reviews

  • AvatarSally Aldir★★★★★in the last week
    Great service from the moment I uploaded my wine pictures. Will communicated well and responded promptly. I was impressed with the efficient offer email and I was paid as soon as my wine had been checked albeit a slightly lower offer due … More to the condition of a couple of the bottles. A really good service. Highly recommend.
  • AvatarBarrie Blake★★★★★in the last week
    I had several cases of wine that I wanted to sell. I contacted Will at The London Wine Cellar gave him the relevent details and he then made me an offer. My wine was in bond and Will arranged for it to be moved to their own bonded warehouse. … More After inspection we agreed the price and the money was paid into my bank account the same day. The service provided was excellent and I have no hesitation in recommending this company.
  • AvatarRichard Horsey★★★★★2 months ago
    Phenomenal service. They provided what I considered a fair price for a cash purchase, and transferred the funds within hours of receiving my wines. Communication was excellent. I would definitely use this company again, and would recommend … More it to others - you may get slightly more at auction (but possibly not), but for a quick hassle free solution at a guaranteed price, this is the way to go.
  • AvatarTom DA★★★★★2 months ago
    Exceptional service.
    For the first time I've ever sold spirits, I had contacted a few sellers and auctioneers. Harry and Will were the most responsive with clear communication and valuation for a cash purchase. From first contact to
    … More collection, they helped me through every step of the way and made the whole transaction seamless and easy. They transferred the funds hours after receiving the bottles ; I was well impressed and would definitely recommend their services!
  • AvatarB K★★★★★4 months ago
    Exceptional service from start to finish! Huge thank you to Tim and the rest of the team whom are all great, transparent and very easy to communicate with via all forms of contact WhatsApp, email, phone you name it.
    Massive thank you to
    … More the delivery team as well whom were very helpful and efficient. Very fair price offered & payment made within 24hours as well.
    Overall I am highly impressed with their service.
  • AvatarDanielle★★★★★2 months ago
    Dealt with Will from the London Wine Cellar and experienced a smooth and easy transaction from start to finish. I received the money in my account within 24 hours of them receiving my bottle. I recommend them 100% to anyone looking for … More best price & best rated service of any unwanted bottles… 10/10 on all fronts

Sell wine online

The London Wine Cellar was founded in 2013 with the sole purpose to value and purchase Fine Wines and Spirits. Since then, we have worked with thousands of individual clients worldwide and facilitated the outright purchase of over £40million of fine wine & spirits.

Transparency is at our very core. Not only do we offer upfront liv-ex data through our free online valuation tool but we proudly offer to Beat Any Price you may have been offered elsewhere, ensuring our clients always achieve the best possible price when selling their fine wine or fine spirit collection.

At The London Wine Cellar we are Buyers, Not Brokers. When you combine this with our price beat guarantee it really is the perfect storm and its why our clients always experience a seamless service without broken promises.

We take great pleasure in making something that seems complicated simple. Our fully insured market leading logistics solutions make trading in a sometimes daunting, fragile product, stress free.

Most importantly, this dedication to fair and transparent purchasing partnered with our willingness to go above and beyond to meet clients’ individual needs means that we’ve built an impeccable reputation along the way. Seeing a huge proportion of our business coming from repeat customers.

For your free valuation call 020 7377 8097, email wine@thelondonwinecellar.com , whatsapp 07920442230 or use our free online wine valuation tool.

Sell Whisky Online

The London Wine Cellar is passionate about rare Whisky and rare spirits.

We make selling your spirits simple by offering competitive cash offers without hidden fees or commissions, ensuring that our clients achieve the best price without the hassle or uncertainty of an auction.

We offer auction hammer prices for rare bottles and will beat any genuine cash offer you may have received elsewhere.

Click here to upload details of your collection

Our 3 step buying process

Selling your wine and spirits with The London Wine Cellar couldn't be simpler.

Request a valuation

Our clients are spoilt for choice!

  1. Fill in, or upload your list to our
    Valuation form
  2. Email your list to
  3. Send us a picture of your bottles or list via
  4. Or of course give call us on
    020 7377 8097

Collection or transfer

In bond stock
One of our friendly team will walk you through how to instruct your bonded warehouse to deliver to our bonded account.

Wines stored at home
We will arrange a time window that suits you for collection by one of our team or hand-picked couriers. Free collection is available nationwide for goods valued over £200.00.

Get paid

The London Wine Cellar operates the fastest payment terms in the trade. We can pay as soon as we have received and seen the stock.

In bond stock
Payment on receipt of condition reports.

Wines stored at home
Payment within 3 working days of the collection point.

London drop-in
Same day payment applies for stock brought to our London drop-in centre.

What we stand for

Honesty, transparency and simplicity are at the heart of our business. We think wine selling should be safe and accessible for everyone, whether you want to cash in a single £100 bottle of champagne or release equity from a £1 million portfolio of fine wines. We implement a straightforward and efficient selling process, enabling clients to always achieve a great price and swift payment for their goods. Most importantly, we want to make things simple and completely hassle free.

Receive a wine valuation

“ The whole process from start to finish was handled in a most professional way. Prompt communication, fair price and fast payment. Great company! ”

Read our reviews →

  • Barbaresco
  • Barolo
  • Bordeaux
  • Brunello
  • Burgundy
  • Champagne
  • United States

View the wines that we buy →

Why sell with us?

1 Authority and expertise

Our team have decades worth of wine and spirit buying experience between us. We keep abreast of trends in the industry, understand the current market value of your wines and take pride in each valuation. Importantly, we don’t use automated processes to assess the value of your wine and never rely solely on other people’s data.

2 Efficiency and simplicity

With us you can receive a valuation to sell your wine online, using our contact form, via WhatsApp or in person. 95 percent of valuations will be made the same day, and even very large lists should take no more than 48 hours. If we cannot visit ourselves, we only ever send specialist wine couriers to collect your wines or spirits, and you’ll always receive payment the moment we have inspected the goods, in many cases the very same day.

3 We don’t cherry pick

It isn’t uncommon to receive a glossy proposal from a wine company to buy your entire cellar, enticing you in with great values next to all cases, but then when it comes to the transaction, the gems sell quickly but the chaff just sits there, eventually having to be repriced in the hope of getting a sale. In contrast, we are clear about wines that we cannot buy, and also which wines are tougher sales; making realistic cash offers rather than high-broking prices that never materialise.

4 Competitive pricing

We are passionate about valuing your wines and spirits and getting you a fair price. What’s more, the price we quote for your wines is the net amount you will receive. Unlike other wine dealers, there are no hidden costs and once we have seen the condition of your case or bottles the price is never subject to "negotiation" later on.

5 Convenient valuation and swift payments

We make it easy for you to get in touch with queries about the value of your wines; you can use our quick online form, upload your own list, drop us an email or you can even use WhatsApp to share a photograph of your bottles for a swift and accurate valuation. Our London-based drop in centre enables you to bring your wines and spirits to us directly in order to receive same day payment there and then.

6 Innovative and customer focused service

The London Wine Cellar is one of very few companies that outrightly purchase both wine and spirits and that can facilitate purchases of all sizes, up to and over £1 million on immediate settlement terms. We’re committed to finding a wine-selling or spirit-selling solution that works for you, whatever your unique requirements. In many cases, especially with higher value collections, we will send out one of our experts to quality-check your wine or spirits on site in person, in which case it’s possible for us to transfer your payment instantly, before we even load the van.
  • Armagnac
  • Calvados
  • Chartreuse
  • Cognac
  • Rum
  • Vermouth
  • Whisky

View the spirits that we buy →