Unlock the value of your cellar

What our customers are saying:

The London Wine Cellar IconThe London Wine Cellar

130 Petherton Road, London

5.0 768 reviews

  • AvatarJoan Demet★★★★★4 months ago
    When my father-in-law passed away I was tasked with disposing of the bottles of whisky he had collected throughout his life time. Some of them were quite expensive but most of them were fairly modest. I listed and photographed them, 24 … More in all, and contacted The London Wine Cellar. They could not have been more helpful. Within a couple of days Harry contacted me with an offer. It was a fair price for each of the bottles and I was very pleased. Once I had agreed to sell they sent me the all the appropriate packaging. The next day the courier picked up the boxes from my home. There was no hassle of finding packaging, printing labels, taking boxes to a pick-up point, the process was simple and efficient.
    Once the whisky had arrived at their depot and had been checked payment was in my account the next day.
    From start to end selling with The London Wine Cellar was an easy and efficient process. Will and Harry were amazing and extremely helpful and kept in touch via email answering all my questions and guiding me through the sale. I had quite a lot of whisky to sell but I would not hesitate to use them again even for just a couple of bottles. I would encourage anyone who has any wine or spirits to sell to contact them and the best thing of all is that my mother-in-law is pleased - a bonus!
    Thank you Will and Harry.
  • AvatarTrevenen morris-grantham★★★★★6 months ago
    I had a great experience selling my wine through the London Wine Cellar. The whole process was very easy and professional. Through their website I quickly received a quote for my wine and once I accepted their offer they took delivery of … More the wine and transferred the agreed payment to my account in a timely manner. Any doubts or questions I had during the process were quickly responded to by a polite and professional team. I can highly recommend the service provided by The London Wine Cellar.
  • AvatarDavid Murdoch★★★★★4 months ago
    Hugely impressed by my first experience of dealing with this company.
    Seldom have I encountered such total efficiency coupled with courtesy.
    Sensible and fair offer for my wines and immediate payment to my bank.
    In a day and age of uncaring
    … More and indifferent service it is a delight to find a company that adopts such high standards.
    I am very happy to recommend them and, in particular , their buyer Will Males.
    David Murdoch.
  • AvatarMiaris group★★★★★2 months ago
    I recently used The London Wine Cellar for their services and I couldn't be happier with the results. From start to finish, their team was professional, efficient, and knowledgeable - a specific shout out to Will and Sandy.
    … More took the time to listen to my needs and concerns, and provided a tailored solution that exceeded my expectations. Throughout the process, they were transparent and kept me informed every step of the way.
    The quality of their work was exceptional and they demonstrated a great attention to detail.
    Overall, I highly recommend The London Wine Cellar to anyone looking for top-notch service and exceptional results. Their commitment to customer satisfaction is evident in everything they do and I would not hesitate to use them again in the future
  • AvatarRajiv Mohindra★★★★★6 months ago
    Extremely fair price offered for my champagne. Very prompt, easy service. Collection was convenient and payment was made within 24 hours. I highly recommend London Wine Cellar and will certainly be using them again in the future!
  • AvatarP M★★★★★4 months ago
    Sold several lots from bond.
    Super smooth transaction.
    Friendly and professional team.
    Competitive prices paid in rapid time.
    Much faster process than auction and without the commissions and listing fees.
    This is a highly recommended service
    … More which I will surely use again.

Sell wine online

The London Wine Cellar was founded in 2013 with the sole purpose to value and purchase Fine Wines and Spirits. Since then, we have worked with thousands of individual clients worldwide and facilitated the outright purchase of over £40million of fine wine & spirits.

Transparency is at our very core. Not only do we offer upfront liv-ex data through our free online valuation tool but we proudly offer to Beat Any Price you may have been offered elsewhere, ensuring our clients always achieve the best possible price when selling their fine wine or fine spirit collection.

At The London Wine Cellar we are Buyers, Not Brokers. When you combine this with our price beat guarantee it really is the perfect storm and its why our clients always experience a seamless service without broken promises.

We take great pleasure in making something that seems complicated simple. Our fully insured market leading logistics solutions make trading in a sometimes daunting, fragile product, stress free.

Most importantly, this dedication to fair and transparent purchasing partnered with our willingness to go above and beyond to meet clients’ individual needs means that we’ve built an impeccable reputation along the way. Seeing a huge proportion of our business coming from repeat customers.

For your free valuation call 020 7377 8097, email wine@thelondonwinecellar.com , whatsapp 07920442230 or use our free online wine valuation tool.

Sell Whisky Online

The London Wine Cellar is passionate about rare Whisky and rare spirits.

We make selling your spirits simple by offering competitive cash offers without hidden fees or commissions, ensuring that our clients achieve the best price without the hassle or uncertainty of an auction.

We offer auction hammer prices for rare bottles and will beat any genuine cash offer you may have received elsewhere.

Click here to upload details of your collection

Our 3 step buying process

Selling your wine and spirits with The London Wine Cellar couldn't be simpler.

Request a valuation

Our clients are spoilt for choice!

  1. Fill in, or upload your list to our
    Valuation form
  2. Email your list to
  3. Send us a picture of your bottles or list via
  4. Or of course give call us on
    020 7377 8097

Collection or transfer

In bond stock
One of our friendly team will walk you through how to instruct your bonded warehouse to deliver to our bonded account.

Wines stored at home
We will arrange a time window that suits you for collection by one of our team or hand-picked couriers. Free collection is available nationwide for goods valued over £200.00.

Get paid

The London Wine Cellar operates the fastest payment terms in the trade. We can pay as soon as we have received and seen the stock.

In bond stock
Payment on receipt of condition reports.

Wines stored at home
Payment within 3 working days of the collection point.

London drop-in
Same day payment applies for stock brought to our London drop-in centre.

What we stand for

Honesty, transparency and simplicity are at the heart of our business. We think wine selling should be safe and accessible for everyone, whether you want to cash in a single £100 bottle of champagne or release equity from a £1 million portfolio of fine wines. We implement a straightforward and efficient selling process, enabling clients to always achieve a great price and swift payment for their goods. Most importantly, we want to make things simple and completely hassle free.

Receive a wine valuation

“ The whole process from start to finish was handled in a most professional way. Prompt communication, fair price and fast payment. Great company! ”

Read our reviews →

  • Barbaresco
  • Barolo
  • Bordeaux
  • Brunello
  • Burgundy
  • Champagne
  • United States

View the wines that we buy →

Why sell with us?

1 Authority and expertise

Our team have decades worth of wine and spirit buying experience between us. We keep abreast of trends in the industry, understand the current market value of your wines and take pride in each valuation. Importantly, we don’t use automated processes to assess the value of your wine and never rely solely on other people’s data.

2 Efficiency and simplicity

With us you can receive a valuation to sell your wine online, using our contact form, via WhatsApp or in person. 95 percent of valuations will be made the same day, and even very large lists should take no more than 48 hours. If we cannot visit ourselves, we only ever send specialist wine couriers to collect your wines or spirits, and you’ll always receive payment the moment we have inspected the goods, in many cases the very same day.

3 We don’t cherry pick

It isn’t uncommon to receive a glossy proposal from a wine company to buy your entire cellar, enticing you in with great values next to all cases, but then when it comes to the transaction, the gems sell quickly but the chaff just sits there, eventually having to be repriced in the hope of getting a sale. In contrast, we are clear about wines that we cannot buy, and also which wines are tougher sales; making realistic cash offers rather than high-broking prices that never materialise.

4 Competitive pricing

We are passionate about valuing your wines and spirits and getting you a fair price. What’s more, the price we quote for your wines is the net amount you will receive. Unlike other wine dealers, there are no hidden costs and once we have seen the condition of your case or bottles the price is never subject to "negotiation" later on.

5 Convenient valuation and swift payments

We make it easy for you to get in touch with queries about the value of your wines; you can use our quick online form, upload your own list, drop us an email or you can even use WhatsApp to share a photograph of your bottles for a swift and accurate valuation. Our London-based drop in centre enables you to bring your wines and spirits to us directly in order to receive same day payment there and then.

6 Innovative and customer focused service

The London Wine Cellar is one of very few companies that outrightly purchase both wine and spirits and that can facilitate purchases of all sizes, up to and over £1 million on immediate settlement terms. We’re committed to finding a wine-selling or spirit-selling solution that works for you, whatever your unique requirements. In many cases, especially with higher value collections, we will send out one of our experts to quality-check your wine or spirits on site in person, in which case it’s possible for us to transfer your payment instantly, before we even load the van.
  • Armagnac
  • Calvados
  • Chartreuse
  • Cognac
  • Rum
  • Vermouth
  • Whisky

View the spirits that we buy →