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Sell Wine Online

Sell wine online

The London Wine Cellar takes pride in being the best in the industry at fairly valuing wine and spirits, and providing clients with a completely seamless way to sell wine and spirits.

Since being established in 2013, we have worked with thousands of individual clients, facilitating the outright purchase of over £20 million worth of fine wine and spirits. Our dedication to fair and transparent purchases, and our willingness to go above and beyond to meet clients’ individual needs, mean that we’ve developed an excellent reputation along the way.

And because we’re buyers, not brokers, we’re the perfect choice if you want to sell your fine wines or spirits quickly, painlessly and at a competitive price.

For a free valuation call 020 7377 8097, email or use our online form above.

Client reviews:

  • AvatarPeter Butler★★★★★a week ago
    I needed to sell wine I had in reserves at The Wine Society, as I am shortly emigrating to Australia. From the moment I contacted The Wine Cellar, they have been fantastic. I sent a list of the wines, they gave me a price on the same day, … More I accepted their offer, they contacted The Wine Society to arrange delivery within a few days, the wines were delivered to them and they paid me immediately. Nobody could have done it better - brillaint and efficient service
  • AvatarRobert Blatchford★★★★★2 weeks ago
    I recently sold a significant amount of fine wine and port to Tim at the London Wine Cellar. The service was excellent, from answering my many questions in a friendly way, to quoting me a very fair price and arranging easy collection, it … More all went very smoothly. Payment to me was fast and efficient. Highly recommend!
  • AvatarTony Healey★★★★★2 weeks ago
    I’ve been very happy with them. First time I’ve used them. I used them to sell wine ..I’d never sold any wine previously.They reassured me throughout and paid me in 2 instalments exactly when they said they would. Very professional. … More They helpfully arranged to collect the wine from my home which also worked very well.
  • Avatarlaura laws★★★★★3 weeks ago
    Having found some old champagne in my cellar I contacted The London Wine Cellar for advice. I had great correspondence and help from Harry, Tim and Will. They bought the bottles and the money was in my account quicker than quoted. Wouldn't … More hesitate to recommend.
  • AvatarH Henderson★★★★★3 weeks ago
    Fantastic service straight from the off. Messages promptly returned and the use of WhatsApp made communication very easy and efficient. It was a relief to know that delivery logistics were dealt with by Tim and the team. A quick & efficient … More service that's highly worthy of recommendation.
  • AvatarGraham Wilson★★★★★a month ago
    Had occasion to sell two cases of wine in a short time frame. I was given a transparent price that matched the market prices at the time. An immediate 25% payment was placed in to my account and the balance on completion. The bonded warehouse … More delayed the sales by 10 days but The London Wine Cellar worked with me to push the deal through as fast as possible. Great service.

Our 3 step buying process

Selling your wine and spirits with The London Wine Cellar couldn't be simpler.

Request a valuation

Our clients are spoilt for choice!

  1. Fill in, or upload your list to our
    Valuation form
  2. Email your list to
  3. Send us a picture of your bottles or list via
  4. Or of course give call us on
    020 7377 8097

Valuations are returned within 24 hours.

Free collection or transfer

In bond stock
One of our friendly team will walk you through how to instruct your bonded warehouse to deliver to our bonded account.

Wines stored at home
We will arrange a time window that suits you for collection by one of our team or hand-picked couriers. Free collection is available nationwide for collections valued over £500.00.

Get paid

The London Wine Cellar operates the fastest payment terms in the trade. We can pay as soon as we have seen the stock.

In bond stock
Payment on receipt of condition reports.

Wines stored at home
Payment within 72 hours of the collection point.

London drop-in
Instant payment applies for stock brought to our London drop-in centre.

What we stand for

Honesty, transparency and simplicity are at the heart of our business. We think wine selling should be safe and accessible for everyone, whether you want to cash in a single £100 bottle of champagne or release equity from a £1 million portfolio of fine wines. We implement a straightforward and efficient selling process, enabling clients to always achieve a great price and swift payment for their goods. Most importantly, we want to make things simple and completely hassle free.

Receive a wine valuation

“ The whole process from start to finish was handled in a most professional way. Prompt communication, fair price and fast payment. Great company! ”

Read our reviews →

  • Barbaresco
  • Barolo
  • Bordeaux
  • Brunello
  • Burgundy
  • Champagne
  • United States

View the wines that we buy →

Why sell with us?

1 Authority and expertise

Our team have decades worth of wine and spirit buying experience between us. We keep abreast of trends in the industry, understand the current market value of your wines and take pride in each valuation. Importantly, we don’t use automated processes to assess the value of your wine and never rely solely on other people’s data.

2 Efficiency and simplicity

With us you can receive a valuation to sell your wine online, using our contact form, via WhatsApp or in person. 95 percent of valuations will be made the same day, and even very large lists will take no more than 48 hours. If we cannot visit ourselves, we only ever send specialist wine couriers to collect your wines or spirits, and you’ll always receive payment the moment we have inspected the goods, in many cases the very same day.

3 We don’t cherry pick

It isn’t uncommon to receive a glossy proposal from a wine company to buy your entire cellar, enticing you in with great values next to all cases, but then when it comes to the transaction, the gems sell quickly but the chaff just sits there, eventually having to be repriced in the hope of getting a sale. In contrast, we are clear about wines that we cannot buy, and also which wines are tougher sales; making realistic cash offers rather than high-broking prices that never materialise.

4 Competitive pricing

We are passionate about valuing your wines and spirits and getting you a fair price. What’s more, the price we quote for your wines is the net amount you will receive. Unlike other wine dealers, there are no hidden costs and once we have seen the condition of your case or bottles the price is never subject to "negotiation" later on.

5 Convenient valuation and swift payments

We make it easy for you to get in touch with queries about the value of your wines; with our quick online form, or you can even WhatsApp us a photograph of your bottles for a valuation within minutes. Our London-based drop in centre enables you to bring your wines and spirits to us directly in order to receive instant payment there and then.

6 Innovative and customer focused service

The London Wine Cellar is one of very few companies that outrightly purchase both wine and spirits and that can facilitate purchases of all sizes, up to and over £1 million on immediate settlement terms. We’re committed to finding a wine-selling or spirit-selling solution that works for you, whatever your unique requirements. In many cases, especially with higher value collections, we will send out one of our experts to quality-check your wine or spirits on site in person, in which case it’s possible for us to transfer your payment instantly, before we even load the van.
  • Armagnac
  • Calvados
  • Chartreuse
  • Cognac
  • Rum
  • Vermouth
  • Whisky

View the spirits that we buyy →